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Monday, February 13, 2012
This Isn?t a Motorcycle Commercial, But It Should Be
For the uninitiated readers of Asphalt & Rubber, I have an axe to grind with the way OEMs market our sport, lifestyle, and culture. For an industry that centers so heavily around the idea of personal freedoms and individuality, the way motorcycle brands engage motorcyclists is appalling. Often creating cheap one-dimensional campaigns that feed into the most base stereotypes available, it is rare to find any sort of marketing campaign that touches on the nerves ...
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